Lara Laurielle

A lot of us think pivoting means tearing everything down and starting over or taking a hard left turn and never looking back

For us, we ve learned that a pivot was actually just a shift toward what we were actually building the whole time.

Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.

On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.