Samuli

Samuli

PPC consultant • Building SKU Analyzer

About

I'm a Google Ads consultant from Finland with 10+ years managing Shopping and Performance Max campaigns for ecommerce brands. I spend most of my time deep in product feeds and SKU-level performance data. I'm currently building SKU Analyzer — a dashboard that joins Google Ads and Merchant Center into one product-level view, because I got tired of the native tools making product analysis so painful. It started as an internal tool for my own client work and is now a free private beta.

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Tastemaker

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Google's July 10 Layout Change: AI Answers Are Now the Default

The classic "ten blue links" era is officially over. Since July 10, 2026, Google has fundamentally changed its search interface. Gemini 3.5 Flash now delivers AI-generated answers by default, largely displacing the traditional list of links. The layout now includes a visual marker, and users must actively scroll further to reach the traditional results page.

A structural shift in search

The central question has shifted from "Who ranks as a click target?" to "Who provides data and context that appears in synthetic answers?". Google is no longer just a referral engine; it is increasingly the final destination for information.

The data is already in

1mo ago

What are the 5 tools you simply couldn't do your work without?

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

  1. Grammarly proofreading my texts, not just posts, but also client communication

  2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

  3. Figma I can put the basic graphics together quickly.

  4. Translator sounds incredibly old-school, but English is not my mother tongue

  5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts

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