kelly Quilodrán

kelly Quilodrán

Account Lead | Digital Campaigns

About

Right now I run accounts and oversee creative operations, keeping digital media strategy on track across markets worldwide. My path got here through campaign and account management for major global brands, and before that, hands on media buying work. Further back I built a marketing department from scratch as a manager and started out designing visuals as a graphic designer. What ties it together is getting budgets and creative work moving in sync without the usual friction.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

How do you separate features users actually use from things they just say they want?

We fell into the trap of blindly trusting our feature request board. Our top voted item was an advanced reporting dashboard so we dedicated weeks of dev time to make it perfect.

The usage numbers after launch were a reality check. Most people who asked for it barely touched it proving there's a huge gap between what users ask for and what they actually use daily.

Question: How do you know when you're collecting too much feedback to actually make progress?

We used to think getting more user feedback was always a good thing for building a better product.

Turns out when every user asks for completely different features your roadmap just becomes a messy list of random favors.

Trying to fix everything for everyone breaks the original vision.

How do you guys decide which user requests to ignore completely without feeling guilty?

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7d ago

Are AI dev tools creating a generation of coders who struggle with high-level architecture?

I love how fast AI helps us ship features but I ve noticed a risky habit creeping into daily workflows. Because it takes two seconds to generate a fix for any error there s almost zero reason to step back and analyze structural design choices.

It feels like we're spending all our energy making code work in the short term, rather than learning how to architect scalable long-term software.

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