Building a behavioral fintech app to help with overspending
Emotions, not rational need, drive 70-95% of purchasing decisions. Not 'some' decisions. Not even 'most.' Almost ALL of them. These emotions? They're nudges - unconscious pushes toward behavior. And they're the most powerful nudges of all. Think about it: Stressed → impulse buy (instant relief) Happy → treat yourself (you deserve it!) Anxious → avoid your bank account (because looking at it...
Testing behavioral fintech: Can emotions become a savings trigger?
Hey Product Hunt! I'm Kavya, building FeelFund - a behavioral fintech app. The insight: People don't struggle to save because of income or discipline. They struggle because emotions drive financial decisions. Stressed? Impulse buy. Happy? Treat yourself. Anxious? Avoid finances entirely. The experiment: What if we redirected those emotions instead of fighting them? Feel stressed → ₹50...
Why I am building a behavioral fintech app that connects emotions with savings
Growing up in a middle-class Indian household, I've learnt that savings isn't just about money. There's a strong emotional and cultural association with financial wellness. Money in India is tied to far more than income and expenses. guilt (“I should be saving more”) fear (“What if something happens tomorrow?”) comparison (“everyone my age is doing better”) family pressure (“I can’t afford to...
Working on a behavioral fintech app that connects emotional states to financial wellness.
Hey everyone, I’m currently working on a behavioral-fintech idea. The idea came from noticing how strongly emotions influence how we handle money. Stress often leads to impulse spending, motivation fades before consistent saving happens, and guilt stops people from looking at their finances at all. Here’s what I’m trying to build: An app that helps people turn emotions into mindful financial...
