There are plenty of tools that seem useful on paper, yet something makes us close the tab instantly.

Sometimes it s pricing, sometimes messaging, sometimes the onboarding feels unclear.

Often it s a gut feeling that s hard to explain.

So I've been a solo founder for almost 3 years, first two years was a b2b company and a lot of sales, meetings and "people to people work".

This year its been a lot more me and my computer when starting a tech/ai company. which have really tested me and my sanity...

With today s tools, translation (UI, copy, even video) is no longer the hard part.

What slows us down instead are things like tax, legal compliance, hiring, support, payments sometimes even geopolitics. The moment users show up from a new country, a product problem turns into an operating one.

Today, I read in the news that OpenAI is considering "expanding its data footprint" and possibly buying Pinterest, as there is a lot of data on it just for the sake of users finding inspiration (which can be key for purchase decision making and understanding personas Pinterest has 600M+ users).

I also take into account how Pinterest started to resent the proliferation of AI content there users do not like it so much (as far as I know, OpenAI also wants to have its own social network, and Sora curation is a bit reminiscent of that)

Notion, Obsidian, and Roam are great, but they re not for everyone. Maybe you found something simpler, faster, or just less overwhelming. What s the one productivity tool you actually stick with the one that makes life easier instead of adding more work?