Supabase. Found it here three years ago. Thought it was just another backend. Now I can't imagine building without it.
Here's what it does for us at Rankfender:
Auth that doesn't make you crazy. We have users across 120+ countries. Supabase handles sign-ups, logins, password resets, magic links, OAuth with Google and GitHub. It just works. We didn't have to build any of it.
I was reading Nika's thread here about free vs paid features. Really made me think.
Link: https://www.producthunt.com/p/ge... ( shout-out to @busmark_w_nika ! )
She talks about giving generalized advice for free, but charging for specific, tailored help. That's a good framework. But most product owners figure this out after they build, not before.
For 20 years, SEO was a human game. You wrote for people, optimized for Google's crawlers, and built backlinks by convincing other humans to link to you. The inputs were human. The outputs were human.
GEO is different. You're optimizing for language models that extract and synthesize. The inputs are structured data, schema markup, comparison tables. The outputs are citations, not clicks.