Joe Red

Joe Red

Marketing jedi and Platform tester !!

About

Managing Marketing and AI visibility for over 20 SAAS and products.

Badges

Tastemaker
Tastemaker
Gone streaking 10
Gone streaking 10
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

  • BasePro
    BaseProBuild your email workflow. Faster.
    Mar 2026
  • 🎉
    Joined Product HuntFebruary 26th, 2026

Forums

What's a tool you discovered through Product Hunt that you now use every day?

I'll start.

Supabase. Found it here three years ago. Thought it was just another backend. Now I can't imagine building without it.

Here's what it does for us at Rankfender:

Auth that doesn't make you crazy. We have users across 120+ countries. Supabase handles sign-ups, logins, password resets, magic links, OAuth with Google and GitHub. It just works. We didn't have to build any of it.

How to give enough value without giving away the product

I was reading Nika's thread here about free vs paid features. Really made me think.

Link: https://www.producthunt.com/p/ge...
( shout-out to @busmark_w_nika ! )

She talks about giving generalized advice for free, but charging for specific, tailored help. That's a good framework.
But most product owners figure this out after they build, not before.

That's backwards.

SEO used to be human-driven. GEO is model-driven. Do humans still matter?

For 20 years, SEO was a human game.
You wrote for people, optimized for Google's crawlers, and built backlinks by convincing other humans to link to you.
The inputs were human. The outputs were human.

GEO is different. You're optimizing for language models that extract and synthesize. The inputs are structured data, schema markup, comparison tables. The outputs are citations, not clicks.

So where does the human fit now?

What the data says about AI's performance:

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