Been running a lot of outreach experiments lately and the data keeps surprising me.
LinkedIn DMs are getting better reply rates across the board. But cold email still books more meetings when the list is tight and the message is specific.
Cold email inboxes are just flooded right now. AI-generated copy everywhere and buyers have learned to ignore it. Standing out is harder but the upside is still real if you get the targeting right.
LinkedIn DMs feel more personal so people actually respond. The problem is connection request limits and platform crackdowns are making it painful to scale.
Chrome extensions are the fastest way to bend the web to your will but building one means wrestling with manifest.json, service workers, content scripts, and a build pipeline. Most people with a great idea never get past "I wish my browser could just "
Plugthis fixes that. Describe the extension you want in plain English, and Plugthis generates a real, working, installable Chrome extension: code, manifest, assets, and all. No command line. No boilerplate. No dev setup.
How it works:
1. Describe your extension ("Summarize the article I'm reading and let me ask questions about it")
One thing that kept coming up in a recent discussion:
Live chat can make it easier for visitors to ask a quick question but it can also create an expectation that someone is available right now.
For a small B2B team, that can backfire.
A visitor sees a chat widget, sends a message, waits a few hours, and starts to assume nobody is home. In that case, the real-time interface may feel worse than a clear async path.
