Jane Crowell

Varcity is a trading simulator with real-time market data that helps traders at all levels develop great skills through forward-testing, quantitative trading metrics and our Varcity Trading Index (VTI) performance rankings.

The biggest challenge is to resist the easy route of creating one native design and then trying to apply the same design and framework to multiple use cases/devices. There is no one-size-fits-all approach and usability is a key factor in product adoption!

Giving companies a high-design, effortless option for a higher fee is a great way to extend your product line. Lots of people would pay more to do less. Love the concept, congrats on a sweet launch!