About

I make technology work for people and with 15+ years in the industry, I've learned that focus on an outcome being fit for purpose is the key. I have a love for collaboration, bridging the gap between strategy and execution to ensure transformation is seamless and human focused. Success to me is creating environments where people feel empowered, engaged, and excited about change.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Forums

9h ago

The onboarding video was A/B tested against having no video at all

Spend three weeks on creating a sleek 90-second video onboarding, professional audio, custom animation and all the bells and whistles. Pitted it against onboarding process with no videos but just three short text instructions and a screen shot. The text-only version showed a higher percentage of completion.

Here's my hypothesis, and it's nothing more than that: the video asked for ninety seconds of faith up front from someone who didn't know yet if the product is worth the investment of time, while the text version allowed visitors to scan it quickly within ten seconds.

3d ago

Slow weeks: how can one distinguish between patience and denial?

Month seven. Consistent deliveries, fewer bugs, nice words from users in support tickets. The revenue has shifted somewhere around 4% during the whole time.

Both founder essays say the same thing. You need to persist. You also need to kill it early and move on. Neither will tell you which case you are dealing with.

18d ago

Where does the scope "live"?

I ve run into this with longer agent runs and I m curious how others handle it.

The original issue might contain the scope, constraints and evidence required. But when another model or session picks up the work later, those conditions often get reduced to a summary.

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