jack james

It starts with one button.

A button is the simplest way to communicate with an app.

To trigger an action. To complete a task.

It s simple. Though so difficult to get right.

It starts with one button.

A button is the simplest way to communicate with an app.

To trigger an action. To complete a task.

It s simple. Though so difficult to get right.

Hey all - I see a lot of posts here (and even more on Reddit + founder forums) about working with influencers and creators. Why? Well, they control attention, and we all need it!

I used to run creators at adidas (there it s anyone from an artist to an athlete to an influencer). After that I was at TikTok (where creators = the product - without them, the algo has nothing to match).