Ivan Barrett

About

Ivan Barratt is a 25-year real estate veteran and the founder and CEO of The BAM Companies. An expert in multifamily operations and investment fund management, Ivan has raised over $585MM in equity across 6 funds, acquired 10,000+ units, and surpassed $1.85B in transaction volume since 2015. Under his leadership, The BAM Companies has become an eight-time Inc. 5000 winner with numerous cultural accolades. Ivan currently focuses his time on equity finance, investment opportunities, and corporate strategy. He is an active member of Tiger21, YPO, and NMHC. Outside of work Ivan enjoys philanthropy and spending time traveling with his wife and three children.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

Are brands missing opportunities in AI pricing searches?

An audit of 212 brands found that more than half had zero visibility when AI answered pricing-related questions within their categories.

Consider someone using ChatGPT to compare project management tools. They might begin by asking for popular platforms and then narrow their search to pricing, subscription plans, and features included at different price points.

•

6d ago

How do you identify the exact moment to introduce paywalls without killing product momentum?

We spent months building a loyal free user base who loved the core utility. But when we introduced paid tiers, conversion was much lower than we expected not because the value wasn't there but because users had already built daily habits around the free version.

Locking existing features behind a paywall creates friction, but keeping too much in the free tier slows down revenue growth.

For founders who have successfully monetized a free tier: how did you decide where to draw the line between free usage and paid conversion?

View more