Ivan Barrett

About

Ivan Barratt is a 25-year real estate veteran and the founder and CEO of The BAM Companies. An expert in multifamily operations and investment fund management, Ivan has raised over $585MM in equity across 6 funds, acquired 10,000+ units, and surpassed $1.85B in transaction volume since 2015. Under his leadership, The BAM Companies has become an eight-time Inc. 5000 winner with numerous cultural accolades. Ivan currently focuses his time on equity finance, investment opportunities, and corporate strategy. He is an active member of Tiger21, YPO, and NMHC. Outside of work Ivan enjoys philanthropy and spending time traveling with his wife and three children.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

5h ago

Can an app survive if it doesn't fit into a user’s existing daily habits?

We built a product that solved a real problem but we made one mistake : we expected users to change their daily routines just to use our app. The churn feedback was crystal clear users loved the idea, but opening our app felt like an extra chore rather than a natural part of their workflow.

If your software requires people to break established work habits, even the best paid plans won't save you from cancellation.

Is it easier to reshape a user's daily habits or redesign your product to fit seamlessly into their existing workflow?

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