Ilai Szpiezak

Ilai Szpiezak

Pretty PromptPretty Prompt
Founder, former producer.

Forums

Streaming, medium prompts and speed โšก

Today we re shipping Streaming!

A faster, smoother way to get AI responses.

Video here

Pretty Prompt for Base44, bolt, Grok and 14 other AI tools!

You can now use @Pretty Prompt on @Lovable, @v0 by Vercel, @Base44, @bolt.new, @Typing Mind, @Grok, Max AI, NinjaTools, OpenRouter, @Manus, @Merlin 2.0, @Monica, Z AI, @Greta , ChatGPT, Gemini, Claude, Perplexity.

Let me know if you've got any other integration requests!

Pretty February Recap ๐Ÿ“

Did you know Pretty Prompt almost didn t exist?

Eight months ago, this was just an idea. A maybe. A late-night thought experiment.

Introducing Context Snippets - Reusable memory across any AI tool ๐Ÿง 

Do you use multiple AIs for different tasks?

I do.

  • ChatGPT for brainstorming.

  • Claude for writing.

  • Perplexity for research.

  • Sometimes Gemini for images and search.

But every time I switch, I have to re-explain:

Biggest week in 24 weeks!

Last week we hit our highest number of new paying users in the last 24 weeks.

Week-over-Week growth: +5.56%

CAC: $0

NEW: Prompt Tags for your Prompt Library!

Today we re shipping Prompt Tags!

The best AI tools will be invisible: Introducing Pretty Prompt 1.1.0 ๐Ÿ”ฎ

Hot take on AI: The best AI tools will be invisible.

I used to think the best tools were the ones that had lots of features.

But making a tool disappear is more powerful than building endless features.

Features get copied. Stories donโ€™t.

It s funny how we re all obsessed with building the next big feature.

But tools don t make things special.

Stories do.

Growth comes from loops, not funnels.

Most products obsess over user acquisition.

More traffic. Better conversion rates.

Turns out, growth often comes from something much simpler.

Moments. Retention. Care.

Pretty Promptp/pretty-promptIlai Szpiezakโ€ข

29d ago

The Real Challenge Isnโ€™t Shipping. Itโ€™s Getting People to Care.

I used to think the hardest part of building a product was building the product.

Turns out, creating superfans is harder.

The real challenge is getting people to love your product:

Lovable Integration in General Availability!

Before I give you context, I have to say this one really feels like magic!
The Lovable integration with Pretty Prompt is now open to everyone
After a lot of testing.
A lot of feedback, you can use Pretty Prompt right inside Lovable

Best part? You keep doing exactly what you did before.

Enable Lovable once Type as usual Hit Tab to improve.

Video here

2nd Product Of The Day. Again. 8 Months Apart ๐Ÿ˜ป

Hey Product Hunt

On Saturday, we hit #2 Product of the Day. Again.
Eight months after our first launch.

Thank you to everyone who voted for Pretty Prompt. It genuinely means a lot to us.

Pretty Prompt 1.0 is live on Product Hunt ๐Ÿ˜ป

This one's been in the making for 8 months: Pretty Prompt 1.0 is live on Product Hunt!

8 months of shipping = Relaunching on PH Jan 31st ๐Ÿš€

I thought to record a short video of both of us, @cerwindcharlie and me talking about our relaunch: TOMORROW, Jan 31st.

And a bit of what we shipped in the last 8 months... Make sure to follow the page, and show us some love on Launch day!

NEW: Refine V2 is live on the Extension and Web App ๐Ÿš€

We keep shipping...

Just launched: Refine V2

This has been the most requested feature since we launched Pretty Prompt last May here in PH.

Ilai Szpiezakโ€ข

1mo ago

We replaced our pre-seed with sales: $300k in 60 days

Hey PH

We just sold $300k+ in 60 days with @Pretty Prompt through a lifetime deal on AppSumo.

This shows you can build a company your way.

From startup pivot to $300k in 60 days.

We sold $300k in 60 days. Fully bootstrapped.

This is the story of how we stayed alive, and replaced our pre-seed with actual sales.

Two months ago, we ran a lifetime deal on AppSumo.
The outcome?
- 5,000+ new users
- Over 100 5-star reviews
- A full year of runway
Lifetime deals feel scary.
How can you know what will happen to your startup when you don t even know what you ll have for breakfast tomorrow?
But if the definition of a founder is staying alive,
we did what we had to do to stay alive.
And I m so fricking proud of what we ve built so far.
No VCs.
No Harvard.
No pitch decks.
Just us, a Chrome Extension, and our customers.
People are loving Pretty Prompt.
And saying things like:
"The best tool I have purchased over the years".
"Paid for itself in the first week."
Wrote the full story here: https://prettypromptai.substack....
Here s to the next 12 months, fully backed by our customers

Jake Friedbergโ€ข

1mo ago

Is usage-based pricing becoming the norm for AI tools?

Hey everyone,

I've built my product around traditional SaaS pricing (monthly tiers), but I m starting to wonder if that model is getting outdated, especially with more AI-powered and compute-heavy tools entering the market.
That shift requires real architectural changes, instrumentation, metering, billing logic, and UI changes, not just pricing tweaks. It s something I m starting to seriously think about for my own product.

In particular, AI usage has real COGs (every prompt costs money), and I m seeing more platforms experimenting with usage-based models, or hybrids like SaaS base + usage + overage.

For those of you building AI or compute-intensive tools:

Ilai Szpiezakโ€ข

2mo ago

Round Two on Product Hunt: What to Do (and Not Do) for a Successful Launch

We re getting ready for our second Product Hunt launch on Jan 31, and a post by @busmark_w_nika got me thinking.

What to do (that we didn't do the first time):

  • Plan your launch. What does it mean?

    • Write down everything you need to do before you launch.

    • Cleaning your copy

    • Your product images

    • Your product video (demo under 60 seconds if you can)

    • For our first launch, we didn't do anything. Even though we got 2nd Product of the Day, I would not recommend others to leave it to their luck. Plan and maximize your chances of success.

  • Keep it simple, stupid.

    • Don't overcomplicate your page with lots of marketing language.

    • Simplicity, clean product screenshots, and clear language.

    • I think this is the single most important thing to take into account when launching, and why we probably did so well on our first launch.

      • Ask yourself: Does the tagline make sense? Will others understand what the product does and what it is in under 10 seconds?

      • For us at @Pretty Prompt: Grammarly for prompting. (Grammarly = it is an extension.) Improve prompts in one click. (super clear what it does).

      • You can straight away visualise how you might use the product and what it will do for you.

  • Focus on your strengths.

    • Don't give everything you got in one go.

    • Earn the right for people to read and scroll down. Read and scroll down.

    • Save some stuff for your pinned post.

    • People have a short attention span.

    • Hook people on your most important feature, showcase it front and centre, don't give me everything together cos I'll forget, and also I'll get lost.

    • For us at @Pretty Prompt: Improve your prompts in one click. Works inside ChatGPT, Gemini, Claude, Perplexity, Lovable, and more.

    • Even though you have about 10 other features on Pretty Prompt, we don't talk about them right in the beginning; we just feature that one "killer feature" and let users dive deeper afterwards.

  • Product assets = show, don't tell.

    • Your images and video should be about your product.

    • Don't make it marketing-heavy. Make it product-heavy.

    • Show me what the product does, don't tell me about it.

    • For us: 60-second demo video actually using the tool. Screenshots of the top features (Improve - Refine - Save - History). Not fancy Figma designs, I mean screenshots of the actual product.

    • If you get big like Notion, Cursor, Claude, etc. you may also be able to add a more human video of you talking about the product, or new functionality, your story, etc. But for the majority, just show your product, and let the product win.

  • Learn from others.

    • Though no two products or launches are the same, you can learn from others and pick the best things that fit your own product.

    • Checkout this post by @fmerian on "The Cursor Way to Launch". Great tips.

  • Warm up the Audience.

    • Don't just rely on your followers.

    • Use as many channels as possible to maximise the reach and get people excited about your launch, even before you launch.

    • If you do this step well, the launch is just 50% of the job, and you're already a step ahead of most.

    • For us: I did a community post, Substack one, LinkedIn one, Slack one. We'll be recording a founder video too. I want it to be as human as possible; people buy into people.

Ilai Szpiezakโ€ข

2mo ago

Prompt Engineering or Context Engineering?

Hey PH community!

I ve been spending a lot of time thinking about how people actually work with prompts while building a tool in this space, and I realized I have way more questions than answers.

A few I d love to throw out: