Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.

On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.

I m pretty sure most founders grow mainly on Twitter. Or LinkedIn.

But I ve realised it really depends on what kind of product you ve built.

If you re a fashion-focused founder, you probably grew up on Instagram or Pinterest.