Gianmarco Carrieri

AI is incredibly good, I d even say almost perfect.

And for many people, that uniformity of perfect templates is starting to feel annoying.

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

@Wispr Flow launched on Product Hunt back in 2024. Since then it has become one of those tools that quietly sticks. It's the AI dictation tool a bunch of us here use day to day (yes, there are still a few people committed to typing everything out). It works anywhere on your Mac or PC, so you can just talk and have clean text land wherever your cursor is.

For the next three days, it is showing up on the leaderboard in a different way. From April 14 to 16, you can upvote and comment on Product Hunt using Wispr Flow directly. If you use dictation, those upvotes and comments will carry a bit more weight. Try it out by clicking the Wispr Flow unit on the Leaderboard and telling it to upvote a product name