Daksh Tyagi

Not asking whether founder-led marketing works everyone seems to agree it does (in most cases). I'm asking about the resourcing side: how do you physically find the hours for it. We're currently working on a project where the brand positioning is built entirely around the founder: his experience, his story, his voice need to be at the center of the content. That means running his Instagram and LinkedIn, doing podcasts, filming reels. But his time is mostly eaten up by core business operations across other areas, so there's barely any bandwidth left for personal content Curious how others handle this: Do you (as the founder) create the content yourself, or does a team package it based on your input/briefs? Realistically, how many hours a week does founder-led marketing take if you're doing it properly, not just checking a box? What have you fully delegated (writing, editing) vs. what stays strictly yours (voice, on-camera)? Trying to figure out if this is sustainable long-term without burning the founder out, or if it's always going to be a trade-off with everything else on their plate.