Fernando Leon

Fernando Leon

Building Acaso. Fashion is social.

Forums

Nika

2mo ago

Did you choose to bootstrap or go the funding route and why?

Today's Product Hunt lineup genuinely surprised me in the best way.

TL;DR: As @aaronoleary said  one or more companies launching today will get a YC interview and potentially funding.

Product Huntp/producthuntAaron O'Leary

2mo ago

Launch tomorrow and you could get a YC interview

If you re still sitting on your launch, this is the push.

YC made a special exception for this community: one or more companies that launch tomorrow will get a YC interview and potentially funding. A YC partner will review every eligible launch.

Fernando Leon

2mo ago

What was the moment you knew you had to pivot?

We started as a sustainable made-to-order clothing brand. Custom pieces, small batch, everything done internally sourcing, pattern making, grading, cutting, production. The unit economics actually worked because we controlled the whole chain. We even partnered with creators in the thrifting space to get the word out.

But we still couldn't reach enough people. Getting a small brand in front of a large audience without a huge marketing budget is a different kind of impossible. We were bootstrapping and every channel felt like shouting into the void. The product was good. The audience just couldn't find us.

That was the moment realizing we didn't have a product problem, we had a distribution problem. And no amount of improving the clothes was going to fix it.

Copusp/copusHanduo

2mo ago

What would you save if you could only keep 10 bookmarks?

Thought experiment: if you had to delete all your bookmarks and could only keep 10, which ones would survive?

I think the answer reveals a lot about what we actually value vs what we mindlessly save. Most of us have hundreds or thousands of saved links we will never revisit.

Fernando Leon

2mo ago

We got laid off/waited out our jobs to build a fashion app where friends share closets

Hey everyone I'm Fernando, co-founder of Acaso.

We're building a social app where friends share their closets and try on each other's style using AI-powered virtual try-on. The idea came from a simple observation: people have always wanted to try on their friend's closet. That's actually how most of us develop our own sense of style not from algorithms or influencers, but from the people closest to us.

Before this was an app, my co-founder Camille and I ran a made-to-order fashion business out of Brooklyn. We worked with creators, sourced fabric walking the Fashion District, sold over 3,000 pieces. That experience taught us something important: you can't proxy personal taste. It has to come from the individual.

So now we're building the tech around that insight. Camille handles all the engineering and product she built the entire app. I handle business, marketing, and growth. We're live, growing organically, and prepping for a Product Hunt launch soon.

Nika

2mo ago

How do you decide what features should be free and what should be paid?

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

Harry

2mo ago

I've been preparing for this launch. I'm still not sure it matters.

Over the past few days I ve been quietly studying launches scrolling through pages, looking at upvotes, comments, follower counts, and trying to spot patterns.

And honestly the pattern isn t always obvious.

James

2mo ago

I'm good at building. Marketing is a different story.

Hey I'm James, a software developer from Australia with 20+ years building things professionally.

Most of my career I've been the person behind the scenes solving hard technical problems, shipping reliable software, making other people's ideas work. Unravl is the first thing I've built entirely for myself, and now I'm figuring out the part they don't teach developers: how to actually get it in front of people who might find it useful.

No funding. No growth team. No playbook. Just me, the product, and a lot of learning in public.

If you've been down this road builder trying to find an audience I'd genuinely love to hear what worked for you. And if Unravl sounds like something you'd use, even better.