Enrico Böker

Enrico Böker

Founder of Frictionless
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Frictionless analyzes your Shopify store through a Behavioral Economics lens and identifies the top 3 psychological friction points preventing customers from buying. Based on Kahneman, Cialdini, and Baymard Institute. Enter your URL, get a PDF report in 30 seconds. Already analyzed Gymshark, SKIMS, ASOS, Nike — all had CRITICAL friction points. No setup, no account needed. €39 per report.
Frictionless — Shopify Checkout Analyzer
Frictionless — Shopify Checkout AnalyzerFind why your Shopify customers don't buy — in 30 seconds
Enrico Bökerstarted a discussion

What's the biggest reason your Shopify store isn't converting?

Hey everyone! I'm Enrico, the founder of Frictionless. I built this tool after analyzing Gymshark, SKIMS, Kylie Cosmetics, ASOS, and Nike — and finding the same psychological friction patterns in every store. The most common culprits: unexpected shipping costs, missing trust signals, and forced account creation. All rooted in Behavioral Economics. Curious — what's been your biggest conversion...