All activity
Enrico Bökerleft a comment
Hey ProductHunt! 👋 I'm Enrico, a Behavioral Economics graduate who spent the last week building Frictionless. I analyzed 5 major brands and found the same psychological friction patterns everywhere — even billion dollar brands lose customers to fixable problems. Would love your honest feedback and happy to run a free analysis for the first 5 people who comment!

Frictionless — Shopify Checkout AnalyzerFind why your Shopify customers don't buy — in 30 seconds
Frictionless analyzes your Shopify store through a Behavioral Economics lens and identifies the top 3 psychological friction points preventing customers from buying. Based on Kahneman, Cialdini, and Baymard Institute. Enter your URL, get a PDF report in 30 seconds. Already analyzed Gymshark, SKIMS, ASOS, Nike — all had CRITICAL friction points. No setup, no account needed. €39 per report.

Frictionless — Shopify Checkout AnalyzerFind why your Shopify customers don't buy — in 30 seconds
Enrico Bökerstarted a discussion
What's the biggest reason your Shopify store isn't converting?
Hey everyone! I'm Enrico, the founder of Frictionless. I built this tool after analyzing Gymshark, SKIMS, Kylie Cosmetics, ASOS, and Nike — and finding the same psychological friction patterns in every store. The most common culprits: unexpected shipping costs, missing trust signals, and forced account creation. All rooted in Behavioral Economics. Curious — what's been your biggest conversion...
