Ellen Yang

From my experience, short-form videos are fantastic for awareness and building a brand personality—but turning that into actual app installs is a different beast. TikTok, Reels, and Shorts can get millions of views, but the conversion to “real users” usually ends up being pretty low unless your content is tightly tied to a clear, frictionless call-to-action. We’ve had occasional viral hits that...

Tried Alai for a quick presentation last week, as a designer, I was surprised how good the layout options looked out of the box. Congrats on the launch, can’t wait to see it grow! 🚀

I’m definitely on the pro-AI side. Every new creative technology from photography to digital art faced the same fear at first. But over time, it just gave artists new forms of expression. I think AI will do the same. It won’t replace creativity, it will redefine and extend it.