Sleep debt doesn't just make you tired. It degrades decision-making, reaction time, and emotional regulation, and you often can't feel how impaired you are.
Most people try to fix it with more caffeine. That makes it worse.
Clarity helps you use caffeine to perform better today without destroying tomorrow.
5 days until our Product Hunt re-launch. Follow along. We're excited to show you the changes since the last launch.
I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.
Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).
+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.
I had an idea. I had a plan. And the first thing people asked was, "Have you talked to investors?"
My answer was no. And it still is.
Not because I couldn't. But because I genuinely believe the best infrastructure gets built when you're obsessed with the problem, not the pitch deck. Investors optimise for scale before depth. I wanted to go deep first.
We recently launched a free chart generator (CSV/Excel charts) alongside our main product not as part of our free tier, but as a completely no-signup tool.
The goal is to let people experience the value immediately that aha moment of turning raw data into a clean chart before asking for anything.
It featured individuals who managed to build significant profit while running their businesses solo, without employees. Until now, I ve seen these more as exceptions rather than the norm.
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
