Denis Eckblad

When I started I thought saying yes was how you found opportunities. Every new idea customer request or partnership felt worth exploring. After a while I realized every yes was also taking time away from something else. The hard part became figuring out what actually deserved my attention. How do you decide what s worth saying no to?

We talk a lot about product-market fit, but i think how clearly we actually know who our product is for.

Is it the audience you imagined when you started?

The people who are using it now?

Or did you discover a completely different group along the way? =)

Building a startup means that you make decisions, take risks, learn from mistakes, change your strategy and try to think a few moves ahead.

For me, it would be chess.