David Oh

I'll start first: Facebook Ads. We've realized it's simply too early to advertise there (most SaaS companies were optimizing for 12-20 months return on investment, so they could allow to spend much more to acquire a customer). What about you?

Where do you see passwords in the future? Do you think passwords will always be around? Or are we headed to a fully passwordless Internet/world? Bonus question: what kind of biometric auth do you feel most comfortable with? Full disclosure: I'm working on a product related to passwordless auth.

With traditional marketing methods yielding fewer results without a bomb combination of custom audience, content, and conversion funnels (not to mention budget) what types of unique strategies have you started to implement across product and free channels to increase acquisition, conversion, and consistent value to your customers?