I heard this for years - from market leaders, from VCs, from people I respected.
"This is a regulatory problem, not a technical one." "This is a feature, not a product." "People don't pay for idealistic things."
<<Back story>> In 2019, my team and I went deep into Self-Sovereign Identity: wrote research papers, ran experiments, and found ourselves at the intersection of data, identity, and web3. Right at that intersection lay data portability and sovereignty: the ability to own your data and take it anywhere on the internet.
Here's a marketing problem no one prepares you for: what happens when your product's success means people stop using it?
At Murror, our best outcome is when someone works through what's been weighing on them and doesn't need to come back for a while. They journal, they process, they gain clarity and then they go live their life. That's the whole point.
