While the launch was quiet, our user base back home wasn't. We recently crossed 40K users in Italy who have been actively pushing our agentic video engine to its limits specifically trying to generate long-form, 2-minute scripted videos.
Watching where they succeed, and where they hit a concrete wall, taught me a lot about the massive gap between generating a cool 5-second clip and creating a cohesive story.
People spend a lot of time preparing for a product launch, but after every campaign, they usually look back and think, "We could have done this better."
Not because they didn't prepare, but because there were things they simply didn't know beforehand.
I don t want to rant here (but I probably will a bit)...
Almost every ad visual, but also a lot of organic content on social media, is very generic and created by AI (I get it, it s a cheaper and more scalable way of promoting). But when everyone does it, it becomes really hard to stand out and differentiate yourself.
