Marie Bjerkevall Lundin

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

1. Grammarly proofreading my texts, not just posts, but also client communication

2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

3. Figma I can put the basic graphics together quickly.

4. Translator sounds incredibly old-school, but English is not my mother tongue

5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts

Social commerce will hit $2.6 trillion globally in 2026.
50.6% of US social media users made at least one social purchase last year.
Incredible scale.
But here's the uncomfortable question nobody asks:
Which brands are actually making profit from it?
TikTok Shop drives impulse buys.
Instagram drives aspiration clicks.
Both can destroy your margin if your unit economics are broken underneath.
Revenue through social is easy to celebrate.
Profit through social is something you have to deliberately engineer.
Knowing your real numbers per channel is not optional anymore - it's survival.

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Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).