Bhawna Rathee

Building a product today guarantees nothing. A year ago, shipping something functional was enough to stand out. Today anyone can vibe code an MVP in a weekend. The barrier to building has collapsed which means the barrier to being copied has collapsed alongside it.

So if the product itself is no longer the moat, what is?

Many of us use it for text generation, image generation, and making tasks fast.

That is something repetitive, and over one week or so, it is not so mindblowing anymore.

I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).

BUT