Bastien Renard

Bastien Renard

Luxury Fashion, Footwear & Sport

About

Twenty-five years in luxury fashion and sportswear have taught me that brand is a business lever, not a marketing function. The difference between a brand people admire and one they belong to is how the brand, product, distribution and cultural connections are assembled into something coherent, authentic and inspiring. I've run global businesses and early-stage ventures, managed P&Ls from the ground up, and led large teams across Europe, the US and Asia through product reinvention, channel transformation and brand repositioning. The work I find most meaningful sits at the inflection point: where a brand has genuine equity but the organisation hasn't yet caught up with its potential.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

CNY 100,000 in bounties to give open-source AI agents better search

We ve just launched the AnySearch Open Source Bounty Program.

We re opening CNY 100,000 in bounties for individual developers to help bring AnySearch to more open-source AI agent projects. This round includes 30 selected projects. For most of them, integration will happen through a Pull Request, while the exact process depends on each project s architecture and contribution guidelines.

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11d ago

How do you get people to trust your data when you have zero track record?

Been thinking about this a lot for anything where the core pitch depends on numbers - finance, health, fitness, anything with metrics attached.

You can publish real data, real logs, whatever proof exists - but a brand-new account with no history saying "trust me, the numbers are real" is exactly what a scam would also say. The data being genuinely real doesn't automatically solve that problem.

For anyone who's launched something like this - how did you actually get people to believe you early on? Public/verifiable data, third-party validation, just time and reputation compounding, something else entirely? Genuinely curious what's actually worked for people here versus what sounds good in theory.

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14d ago

The first ten users should have been easier to retain. Nobody warned me of that.

It took a weekend of direct messages to get ten people on board. Four months in, and I'm still at only six.

One thing that has been surprising is the level of personal loss when it comes to churn. Every churn is a 10% loss, but more importantly, a specific person who no longer replies to your emails. I spent an entire Tuesday crafting an email to a single user, then never hit send.

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