Ashton Latham

I've spent the last couple weeks building a B2B SaaS starter kit solo: auth, multi-tenancy, Row Level Security, the works. Functionally it's solid: I tested every flow, fixed real bugs (including a nasty RLS recursion issue), and it's genuinely useful, not just a demo.

But I keep going back and forth on whether "it works and I'm proud of it" is the same thing as "ready for other people to pay for it." Everything I've read here about cold launches landing with a thud makes me want to slow down and build some real presence first rather than rush to Product Hunt on day one with zero audience.

Because building products has become much more accessible thanks to AI, the bar has had to rise a bit, or at least the expectations have become stricter.

I built my own tool  SafeLimit, but personally, I wouldn t launch it on Product Hunt yet because it s still very basic and doesn t even have a website.