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Most brands have no idea what AI models say about them when buyers search. The GEO Lab tracks 41 brands across ChatGPT, Perplexity, and Gemini — measuring citation frequency, context, and cross-platform consistency. The free open dataset reveals why SEO metrics don't predict AI visibility, and what actually drives brand representation in AI-generated answers.
The GEO LabTrack how your brand appears in ChatGPT & Perplexity
Artur Ferreirastarted a discussion
Track how your brand appears in ChatGPT & Perplexity
Most brands have no idea what AI models say about them when buyers search. The GEO Lab tracks 41 brands across ChatGPT, Perplexity, and Gemini — measuring citation frequency, context, and cross-platform consistency. The free open dataset reveals why SEO metrics don't predict AI visibility, and what actually drives brand representation in AI-generated answers. I built The GEO Lab after noticing...
Artur Ferreiraleft a comment
Hey PH! I built The GEO Lab after noticing a recurring pattern with clients: strong SEO metrics, solid backlink profiles — but zero visibility in AI-generated answers. I started tracking systematically. 41 brands, three platforms (ChatGPT, Perplexity, Gemini), hundreds of category-level queries. The finding that surprised me most: SEO metrics don't predict AI citation at all. Brands with high...
The GEO LabTrack how your brand appears in ChatGPT & Perplexity