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Track how your brand appears in ChatGPT & Perplexity
Most brands have no idea what AI models say about them when buyers search. The GEO Lab tracks 41 brands across ChatGPT, Perplexity, and Gemini measuring citation frequency, context, and cross-platform consistency. The free open dataset reveals why SEO metrics don't predict AI visibility, and what actually drives brand representation in AI-generated answers.
I built The GEO Lab after noticing a recurring pattern with clients: strong SEO metrics, solid backlink profiles but zero visibility in AI-generated answers.
I started tracking systematically. 41 brands, three platforms (ChatGPT, Perplexity, Gemini), hundreds of category-level queries. The finding that surprised me most: SEO metrics don't predict AI citation at all. Brands with high DA can be near-invisible in AI responses, while others with modest SEO show up consistently.
The dataset is fully open at thegeolab.net - Citation Brand Index citation scores, archetypes, cross-platform delta metrics.
Would love to hear how others are thinking about this.
•2d ago