Apoorva Jain

About eight years ago, on a quiet summer afternoon at work, something strange happened. I was staring at my shiny 27-inch iMac when I noticed a tiny bug crawling across the screen. I tried to brush it away with my hand. It didn t move. I tried again. Still there.

Then it hit me. The bug was inside the screen!

Serious question.

I'm at that stage where I'm doing category education (which, iykyk, is a hard slog). Some days I think "this is obvious, why doesn't everyone see it?" Other days I wonder if I'm completely off base.

The thing about category creation is you're not selling something people know they need. You're teaching them to see a problem differently.

So, maybe the right amount of delusion is enough to keep building when no one's listening yet. But not so much that you ignore useful feedback?

Given all the AI tools out there today, what is one challenge with data that still remains unsolved? why do you think it hasn't/can't be solved easily.