The Mac utility market is notoriously crowded. If you search for "Mac cleaner," you'll see multi-million dollar companies dominating the ads and the first page of Google. As a solo indie maker building OptiClear, I realized I couldn't win that war.
So, I decided to play a different game: Programmatic SEO (pSEO).
Instead of fighting for broad keywords, I targeted the specific pain points of specific users. Here is the exact playbook I am currently executing:
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Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
