The Mac utility market is notoriously crowded. If you search for "Mac cleaner," you'll see multi-million dollar companies dominating the ads and the first page of Google. As a solo indie maker building OptiClear, I realized I couldn't win that war.
So, I decided to play a different game: Programmatic SEO (pSEO).
Instead of fighting for broad keywords, I targeted the specific pain points of specific users. Here is the exact playbook I am currently executing:
