OurMix

@rrhoover It's an interesting play. The irony about the music space imo is that it's so wide there is room for multiple plays. In this respect, there would arguably be a push to accumulate music listeners who want to interact more with the curation than the music itself, which is valid. Relative to that, it will be easy(ish) to onboard users who are looking for a broad experience over deeper control. It might appeal less to other music users who want more control over how they interact with their discovery, but then again, with the music universe so wide, that might not matter so much in the long run. Imo it really comes down to the type of music consumer you are targeting, because that determines what material you distribute, how it's distributed, and how much control you feel is right to give the userbase.

@rrhoover We entered the music space because: - we love discovering music, - we love our friends music, - music discovery feels like a lot of work, and - we haven't found another solution that automatically shares appropriate music. Spotify's native social features feel like an after-thought. Everything else requires that you manually share. We want to help people find music they love. We think we've created an effortless way to discover music from your friends. We'd love to hear your feedback on what you like or don't like about the experience. Thanks!

@dredurr In OurMix, you don't select songs to share. We analyze what you're already saving in Spotify and show those songs to friends with similar tastes. It's all automatic. We analyze all the songs you are saving. If you and your friend have saved the same song, you won't see that song in OurMix (but you might see the one she saved before or after that). Since OurMix is all about discovering new music, we try to deliver songs that you haven't already saved.

@909kishore this is intriguing. Since premium subscribers would hear a full song, how do you structure the royalties that would be owed? (Additionally, royalties would be owed on the 30-second clips of the full 30 seconds were streamed, right?) As always, very curious what made you want to build something like this. Would love to hear the story behind that!

@adammarx13 Thanks! We don't deal with the royalties directly. We have an agreement with Spotify and they deal with all the royalties. I believe artists allow Spotify to play 30-second samples without paying royalties.

@909kishore Gotcha. So your content access is built on Spotify'a deals so that they deal with the royalty rate question instead of you. Ok, I can see how that could work.