Zero to Sold

How to start, run, and sell a bootstrapped business
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17 Reviews
Preslav Rachev
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Steve Lamar
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I loved this book. Arvid goes through every stage of the bootstrapped founder, with the backdrop of having built a successful bootstrapped SaaS with his girlfriend Danielle. It is a great reference for anyone thinking about starting a SaaS or actively navigating their way through growing a bootstrapped SaaS. The way he breaks the startup into different phases of growth (preparation, survival, stability and growth) is 🔥. It allows you to focus on any phase you are currently in but also explore the phases you are heading toward. I have read many books on SaaS and this the top of my list for must reads.
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Jake Tital
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Greg Zen at MAVEN.video
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Jói Sigurdsson
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Artiom Dashinsky
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Steven Hylands
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Habib Khan
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Stefan Vetter
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Debajit Sarkar
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Here in India, I purchased the Kindle edition of the book from Amazon. One of the most important thing that Zero to Sold shows us, is how to develop that crucial connection between designing a product and eventually selling it. In fact, I have already benefited from the remarkable discussion on surviving a recession as a bootstrapped business. The author has clearly learned a lot from his personal experiences as an entrepreneur. The book contains sound, practical advice. The sadness/despair associated with bootstrapping is well depicted. The author has an exceptional gift of sculpting and weaving emotions into the narrations.
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