zerly

In most purchases today, people leave a product page to ask a friend or ChatGPT: “Which one is best for me?” Customers today don’t want more pages; they want a calm, impartial guide that knows the whole catalog and their use-case. The moment they can tell themselves “this is the one,” they buy. Stores aren’t meeting customers in that moment—so Zerly puts your storefront directly inside ChatGPT. The problem is decision friction. Tabs, reviews, and comparison tables create noise; confidence needs a conversation. Zerly lets shoppers ask natural questions, see images and trade-offs, and get a clean checkout link the instant they’re ready. For merchants, it has to be zero-drama: orders flow into Shopify, payments through Stripe or a Shopify Draft Order fallback. No theme surgery, no new dashboards. We cut “clever agent” theatrics and made the assistant deterministic and brand-safe. We added image-first answers, per-merchant secrets, automatic tax/shipping, and hardening around webhooks and idempotency. We learned that neutrality converts—so ChatGPT can mention outside options for context, but always lands on why your product is the best fit for that shopper right now, with receipts (features, trade-offs, value). Zerly is built on a simple belief: shopping isn’t a maze; it’s a conversation. Bring the salesperson to where decisions already happen, and confidence—and conversion—follows.