driving insurance inclusion for the creators' economy - Zaidi

Zaidi aims to provide the back-end infrastructure to provide creators with capital, resources and financial tools to help scale their business, starting with insurance. We are driving insurance inclusion and adoption in emerging markets, starting with Africa, for creators, freelancers and SMEs. As a founding team at Curacel, a YC-funded startup building infrastructure to drive insurance inclusion in emerging markets, I saw first-hand how difficult it is for insurance companies to structure a plan for a non-salary worker. This left creators, who are in this category, to any eventualities that happen to them especially health and property loss like their working tools. To cap it, while leading the product team at Plaqad, a tech startup building tools to power the creators' economy, I have seen the potential of what creators can become but are not able because of the unstructured way they run their businesses. For instance, financial institutions view them as high risk, therefore rarely create any financial product suited for them. And if they do, it comes at a very high percentage. According to UN estimates, the creative economy industries generate annual revenues of $2.25 trillion and account for 30 million jobs worldwide. But without the back-end, there is no business.