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Ahhh, let's stop using "leaky pipeline" when marketing or posturing to women.
I hate seeing the pink-slathered learning toys for girls. I'd rather have gender-neutral products available, but at least there will be a better option on the market soon.
Their website doesn't do justice to the product itself, and I didn't see anything on the Kickstarter about retail plans post-campaign. The lowest level non-PDXers can receive a kit for is $50, but there are many, many children and households that couldn't afford that pricing. I wonder if they plan to subsidize for lower income families.
Regardless, really cool to see stuff like this.
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@stttories "I hate seeing the pink-slathered learning toys for girls." Honestly I don't see that bias on Yellow Scope's site or KickStarter.
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@nikkielizdemere No, no. I like that Yellow Scope is tackling that issue with how science kits are branded for girls.
@straight_outta I got that - thanks :) I saw that on the Kickstarter. I guess because my comment had critique it all came across as negative. I think what they're doing is great.
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Check out the videos on their Kickstarter campaign.
The kit:
"In 4th grade, most girls say they like science. But by 8th grade this number drops dramatically as girls lose confidence in their ability to do science. This trend continues beyond school. Although women make up 48% of the total workforce, they make up only 24% of science jobs. At Yellow Scope, we want to build girls' confidence in science before they fall off the curve. Research shows that girls learn best when they can approach projects in a creative and open-ended way. That's why we designed our kits to engage both the scientific and creative minds of girls."
More things like this need to happen. Same way there need to be better introductions to engineering and computer programming.
(Says a dad of a 14 yo girl.)
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"In 4th grade, most girls say they like science. But by 8th grade this number drops dramatically as girls lose confidence in their ability to do science. This trend continues beyond school. Although women make up 48% of the total workforce, they make up only 24% of science jobs. At Yellow Scope, we want to build girls' confidence in science before they fall off the curve. Research shows that girls learn best when they can approach projects in a creative and open-ended way. That's why we designed our kits to engage both the scientific and creative minds of girls."