This is a somewhat crowded space that is very much in need of improvement.
I've seen two big things missing in this market.
1. Real insights into customer behavior delivered through the dashboard. Above and beyond the obvious totals, averages and histograms.
2. Flexibility. Flexibility is a big deal for multi-brand hospitality cos that don't want to maintain separate POS for every brand. Think urban hotel that contains a coffee shop, restaurant, spa and gift shop all owned by the same parent.
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