WAConversionTracking

Smart bidding only works if Google knows what a real lead looks like. The problem? Businesses are increasingly turning to WhatsApp as their main form of lead inquiries and customer communication — but there’s no native way to track actual chats as conversions. Most advertisers are forced to track clicks on the WhatsApp button, not conversations. That means Google is optimizing for traffic, not leads. WAConversionTracking changes that. We track real WhatsApp chats, tie them to a GCLID, and upload the conversion directly to your Google Ads account. If you're relying on WhatsApp for inbound leads and running Google Ads, then this is your golden ticket.