We just raised $100M here's what we're building
Hey everyone! TwelveLabs just closed a $100M Series B and wanted to share what we're working on for anyone who hasn't come across us before.
We're a video AI company. The core problem we're solving: video is the richest record of reality we have, but machines still can't really understand it. Most systems just convert footage to text and call it a day. We think that's leaving a lot on the table.
Our platform has two main models:
TwelveLabs
I’m Simon, Head of Field Engineering at TwelveLabs, part of the team behind Compliance by TwelveLabs.
The problem we kept coming back to: if reviewers have to rewatch the entire video to validate AI flags, what have we actually saved them?
Compliance review is still largely manual, and every market brings different rules. Detecting “violence” isn’t enough. Reviewers need to understand what happened, in what context, and why it matters under the policy they’re applying.
That’s what we built this around:
Context reviewers can act on. Pegasus explains findings instead of just labeling them.
Rules compliance teams own. Adapt regional packs, edit rules, tune thresholds, and publish versions without waiting on us.
Synthetic media detection built in. NVIDIA’s Synthetic Video Detector adds frame-level scoring alongside our contextual analysis.
Findings ready for review, with signed reports and API access.
We’re targeting a reviewer-rejection rate of 15% or less. The goal is straightforward: less time chasing false positives, more time on decisions that need human judgment.
What’s an edge case you’d want to put this through? A scene that’s acceptable in one market but restricted in another? Something AI consistently flags incorrectly? I’d love to hear it and learn where we still have work to do!
@simon_lecointe Having the findings ready for review with API access makes integrating it sound a lot smoother, congrats for shipping
@simon_lecointe Having the important context and blink ready should make the review process much less boring, congrats the team!
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@simon_lecointe explaining the reason behind a flag instead of just dumping timestamps saves so much time.
Kilo Code
humbled by this new collaboration with @c3lim and the @TwelveLabs team.
Fun fact: this is their 6th launch on @Product Hunt, their 5th in the last 10 months. Behind the scenes, there's a formula we started shaping when we launched Marengo 3.0 and Pegasus 1.5, and it's all about consistency.
Learn more in this thread in /p/twelvelabs.
Launch, and keep launching!
How does it handle rules that depend more on context than what's actually visible?
TwelveLabs
@evan_taft1Great question, it's not just about what's visible in the video. A lot of rules depend on where the content will run, which broadcaster it's going to, the audience, the time slot, etc. The same ad could be fine for one broadcaster or region and need changes for another.
So the idea is to combine what we understand from the video (visuals, dialogue, text, overall context) with the information provided for the review. An ad airing during children's programming might have different restrictions than the same ad airing late at night. Different countries have different requirements, and even two broadcasters in the same country can have their own standards around language, alcohol, disclaimers, etc.
We shouldn't expect the model to guess where the ad is going or who it's targeting. That context needs to be provided so we can apply the right rules. If something is missing or open to interpretation, we should flag it, explain what's missing, and leave it for human review instead of forcing a pass/fail.
TwelveLabs
@hamza_afzal_butt It's easy to adapt, the app’s rule evaluation framework lets us add country-specific requirements and test them against real videos. We can check what gets flagged, understand why, and refine rules that are too strict or miss something. So it's mainly about configuring and validating the local rules, not changing the app itself.
The reviewer queue makes a lot sense. Nobody wants to rewatch 20 mins just to verify one flag.
The different market angle is pretty interesting. I can see that being useful for larger content teams.
Voquill
Interesting use of AI and this could save reviewers a ton of time. Congrats team!