We just raised $100M here's what we're building
Hey everyone! TwelveLabs just closed a $100M Series B and wanted to share what we're working on for anyone who hasn't come across us before.
We're a video AI company. The core problem we're solving: video is the richest record of reality we have, but machines still can't really understand it. Most systems just convert footage to text and call it a day. We think that's leaving a lot on the table.
Our platform has two main models:
One thing that would make this way more useful for me: a timeline-based search view where I can scrub to the exact moment a concept appears, instead of just getting text hits. Right now it sounds like the results are summaries, but for video editing workflows I really need frame-accurate jumps. Would love to see that built in.
Honestly impressed by how well it picks up on subtle visual cues in long videos, not just obvious keywords. Searched a 40 minute documentary for a specific gesture and it nailed it in seconds.
A live collaboration mode would be huge, letting a team tag and comment on different timestamps together while the AI pulls those notes into a shared summary report.
Finally gave this a spin on a few clips and the semantic search actually nails what's happening in the scene, not just matching keywords. Impressed it picked up on subtle actions without me tagging anything.
Was lucky enough to get access to Jockey a week or so ago (thank you team!), and have been blown away at the use cases we've already uncovered. It's changing the way we look at creative strategy across our roster of clients, and we've found some novel ways to extrapolate learnings that are informing some of our performance marketing campaigns that are already showing positive uplift.
Go TwelveLabs!
honestly the search is way better than i expected, threw in some random clips and it actually pulled out the exact scenes i was thinking of. pretty wild that you can basically ask it questions about what's happening in the video.
honestly the search across hours of footage feels almost scary good, like you throw in a rough idea and it actually pulls the right moments out without much fuss.