Truth{set}

Very proud to see Truth{set} launch today! They’ve created an industry-first scoring system for data quality so brands can find out the accuracy of the data they’re buying and using. At a time when consumer brands waste an estimated $50 billion each year due to advertising inefficiencies, poor targeting, and fraud - the need to help marketers understand and trust the data that is powering their campaigns is vital. Truth{set} creates a score that allows marketers to measure and act on the accuracy of record-level consumer data. This score is determined through the company’s proprietary Truthscores™, numerical scores between 0.00 and 1.00 that denote the accuracy of data. Data companies can use Truthscores™ to differentiate the quality of their data assets via an independent metric. Truth{set}’s technology is compatible with all leading DSPs, DMPs, and CDPs, and integrates with leading providers like Facebook, LiveRamp and The Trade Desk. These scores are derived by comparing customers’ first, second and third-party data to industry-leading data sets to determine accuracy. To learn more go to: https://www.truthset.io/

Congrats on the launch! Had a quick look at the landing page and left some annotated comments here too incase its helpful - https://app.usebubbles.com/2331a...