As their tagline suggests, Tropical has some very interesting ways to query data between your sales, marketing and product apps
I led our email marketing efforts at Zaarly and we were always looking for ways to create emails that felt like they were "one to one" - which obviously becomes much harder at scale.
When we initially sent personalized emails, I quite literally typed emails to customers (I eventually developed a pretty complex system).
There should be an email marketing movement that encourages personalization (and less design).
Tropical is one product that can help companies achieve a more personalized email experience.
One other company I love is Jetlore (who focus on mining social data for email segmentation).
I like the product, and, i will absolutely try it.
My suggestion for them is to create more inspirations and recipes ideas. Because, they will also have an expertise on best practices, with "Resources Section" they can publish them.
Super smart and love that you're pulling in data from multiple channels. Marketers/product builders have too many disparate sources of information and if you don't tie it together, you end up with an incomplete user profile/data set.
Coming from PlayHaven (recently rebranded to Upsight), I've thought a lot about targeted messaging in mobile games. We built a platform that allowed game devs/marketers/anyone to segment users by geo, amount spent, time in-game, etc.
Two of the biggest challenges we had were:
(1) Customers didn't know how best to use it. We offered so many tools, they didn't know where to start or how to measure ROI.
(2) It was difficult to use. The product became very unusable when running numerous campaigns targeted to different use groups. It was hard to grasp what the user experience was like for individual user types.
I'm sure you've run into similar hurdles, @jbrisebois.
I am really interested in this product, as connecting profiles and segmentation across platforms is infuriatingly hard. That said, they don't actually support all of the integrations that are listed on their site. In fact, they only support 14 of 27 integrations. Most of the ones you would probably rely on (e.g. Mixpanel, Kissmetrics, Marketo, Hubspot, Qualaroo,Olark, etc) are not yet supported. I'm going to keep an eye on this, and I'm really excited about what they are doing, but it's not ready for what I need yet.
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