So useful. Fishing lenses out of a bag while in the middle of shooting a wedding was always such a hassle.
Report
Thanks to Nick for letting me rant! Couldn't help but get quickly frustrated by this amazing, but under-executed idea, and KS campaign that left me with more Q's than A's.
1: Why is the product "Made in Sweden" but KS campaign goes on about Korea, Germany and Japan? Somewhat confusing. They quickly lost me with "shipping not included" and then charging everyone same SEK225 to ship to every country.
2: This makes up for what Quickdraw from 5 years ago (now dead?) had in terms of size, but loses in terms of speed. I love that you can carry 3 lenses where only 1.5 takes place, but I'd hate wasting my time at a wedding rotating the thing around, trying to quickly switch to my 85mm. Quickdraw's very quick "flip and rotate" system is more appealing, though bulkier.
2.5: Weight distribution and pressure will probably be killing people. Time to work on lats and have a belt permanently stitched to your body. Extra 2 kg of glass hanging on your pants will let know of themselves quickly.
3: Ignoring Fuji is a mistake, even at the start. I see more and more pro wedding photographers (literally their target market) going to mirrorless systems for photo and video on weddings. It's quieter, faster and lighter.
4: No product availability in US? Wat?
Report
This seems like an overblown solution to a problem that almost no one has - it's a product too "pro" for the average consumer (as most people with a DSLR just stick with the kit lens), and it doesn't solve a problem for pros. Most professionals don't carry multiple lenses around in a bag and just one body, constantly switching like the promo video shows - they carry multiple bodies with multiple lenses, or select a lens that is versatile enough for their shoot. Plus, crouching down, crawling around, or contorting to get the shot is not going to be easy when you have so much weight (and long lenses) strapped to your belt - whereas a bag can be removed (or used as a camera rest, or tripod stabilizer). And the danger of having your lens mount damaged is much worse than the inconvenience of having to reach around to your camera bag...
Good luck to those running the campaign, glad to see new products in the photography space which is dominated by just a few big names - but I personally think this is a product that is trying to create a need where there isn't one, as opposed to fixing a long standing unsolved problem in the industry.
Gulp
Daily Drudge