ThoughtMetric

ThoughtMetric

Marketing Attribution for E-Commerce

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ThoughtMetric is a lightweight marketing attribution tool for e-commerce brands. Ad platforms often claim credit for the same orders, which makes it difficult to understand what truly works. ThoughtMetric uses pixel tracking data and customer surveys to identify the touchpoints behind each purchase. It acts as an unbiased source that lets brands compare every campaign on the same terms. Cole Haan, Stonewall Kitchen, and more than 1,200 others rely on it to scale their marketing.

ThoughtMetric

Launch date
ChatGPT Ads Integration
ChatGPT Ads IntegrationSee where ChatGPT ads land in the customer journey

Launched on August 28th, 2026

Goal Tracking Widget for Custom Reports
Goal Tracking Widget for Custom ReportsTrack progress toward your e-commerece goals

Launched on August 18th, 2026

Enhanced Summary Dashboard
Enhanced Summary DashboardView high level metrics, and navigate into the weeds.

Launched on June 24th, 2026

Customer Journey Paths
Customer Journey PathsSee how your marketing channels work together.

Launched on May 22nd, 2026

ThoughtMetric
ThoughtMetricSee how your social media marketing translates to 💰💰💰

Launched on May 22nd, 2019