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What is The Startup Way?
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage
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The Startup Way
From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.
The Startup Way