The Kool-Aid Factory

A series of zines about the ways organizations coordinate

6 followers

A series of zines about the ways organizations coordinate

6 followers

Getting company culture right takes work. The Kool-Aid Factory is Silicon Valley's shared playbook for getting there, your way.

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Launch tags:Productivity•Education•Startup Lessons

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EneyProactive AI for Mac. Free test, 20,000 credits.

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The Kool-Aid Factory

Maker

Hey! I'm Brie and I spend just about all my time researching, writing, and thinking about how to make company culture great. I came to this work because being a part of great organizations like Stripe, Figma, and Google changed my life and I decided to make it my life’s work to help more companies do the same. Everyone should have that feeling of looking back on something they've created and thinking, “I had no idea I could do that,” and then looking around and thinking “wow, I have so much gratitude for these wonderful people that helped me get there.” The Kool-Aid Factory is a playbook to bringing everyone in an organization together to do their best work. I hope you like what you read and I hope you find it useful but most of all I hope it makes your work life awesome. Happy reading!

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4yr ago

@zebriez Great work on this! Looking forward to reading more on it.

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4yr ago

Sounder

Stumbled on @zebriez's writing a few weeks ago, and to say it is beyond useful, crisp, and actionable is an UNDERSTATEMENT and a half. Thank you for putting this together, everyone at a growing company should read it.

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4yr ago

The Kool-Aid Factory

Maker

@realrossgordon Ross! Makin' me blush. TY TY!!

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4yr ago

This is the stuff that really matters, and Kool-Aid is the best resource on how to get it right. Brie combines the poetry of what makes teams sing with the brass tacks of what to do to build culture every day. So many gems here for anyone trying to build a great team or do great work.

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4yr ago

The Kool-Aid Factory

Maker

@taylor_francis TAYLOR! That is... very kind. Too kind?

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4yr ago

I have referenced these zines more than any other document while getting my business started. Thanks Brie!

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4yr ago

The Kool-Aid Factory

Maker

@griffin_gaffney1 Griff!! TY!

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4yr ago

Huge fan of the Kool-Aid Factory — Brie has done a freakin' fantastic job creating thoughtful and insightful guides to building great teams & cultures. Can't wait for more :)

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4yr ago

The Kool-Aid Factory

Maker

@camwiese very high praise coming from you! Thank you, Cam!!

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4yr ago

Gumroad

I've been blown away by how informative and actionable The Kool Aid Factory content is! A friend recommended @zebriez's work when I started a new role and I quickly became hooked. I've found myself revisiting the existing resources frequently and eagerly awaiting new zines. The content goes really deep, is full of tangible examples, and frequently inspires me to think differently about a problem. If anything, I wish I knew about The Kool Aid Factory earlier. Thanks for the great work @zebriez!

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4yr ago

The Kool-Aid Factory

Maker

@emmiliese Emmiliese! Hi!! Thank you so much for these kind words and the support. And please please ping if you ever want to jam on any of this live.

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4yr ago

I cannot sing the praises of The Kool-Aid Factory enough. Whenever I get stuck on something company culture-related or need inspiration on the direction to take a project, I always turn to Brie’s zines. The planning issue was particularly helpful for our growing company, as we navigated a planning process for the first time together as ~40 people. The steps were clear (we followed every single one!) and we’re incredibly happy with the outcome. Run don’t walk! Thank you, Brie!

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4yr ago

The Kool-Aid Factory

Maker

@gflintermann thank you for the kind words, Grace!! Always so cool to learn of this stuff being useful where the rubber meets the road! 🚙

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4yr ago

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