The idea for TIO started from our own frustration at NerdCow. We kept watching marketers upload unoptimised images to sites we'd just launched. This included high-res stock photos, unresized and uncompressed camera images, or even screenshots from MacOS, which are PNG & double resolution by default, inflating the file size. Keeping images optimized was cumbersome or expensive - and they were never truly perfect. We realised the issue is not with their lack of knowledge but with the complexity of the process. Someone who isn't well-versed in web design wouldn't know all the specific criteria to make an image as light as possible. We wanted a tool that helps marketers and agencies like ours forget about manual image optimization once and for all - and that’s how TIO came to be. By focusing only on website performance, we are able to choose the optimal file format and compression level. This allows us to reduce image weight by 35% more than tools we’ve used before, like TinyPNG, ImageCompressor.com or ShortPixel. We’re also fully committed to your privacy and peace of mind. You can use TIO without creating an account. We don’t save your images, and the Web app doesn’t use any cookies to track you. Our pricing is transparent and fair by design. We’ll never use discounts or other FOMO tactics to make you subscribe or buy more credits. There is no discount for a 12-month commitment - instead, the base price is designed to provide the best value already. At its core, TIO does two things - detects the optimal format and compression levels, and then outputs the lightest image based on that. But the TIO WordPress plugin has an exciting roadmap already. We have two upcoming features: - In the short-term, we’ll warn you when you’re about to upload a duplicate of an image that already exists in your Media Library. This helps save TIO credits and keeps your storage lean. - Our next massive milestone is a smart resize feature. We’ll detect the right resolution for your image and resize it accordingly, keeping in mind requirements such as the double resolution of Retina displays. Uploading a properly scaled image can often trim file size by 75%+ on its own, and we want to automate this as soon as we can. Would smart resize be the feature that finally makes image optimization hands-off for you? You can try TIO now, and every website gets 50 free credits. No account needed, just generate a license key at https://theimageoptimizer.com/key/ or use the Web app.

The Image Optimizer

Perfectly optimized images for your website.

Perfectly optimized images for your website.