Apparently The Dodo is driving over 1 billion monthly video views. Granted many of these "views" are >3 second Facebook impressions, but still impressive. h/t @anthonyhaon TechCrunch. cc @AshleyLaurel and my animal-loving friends
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@rrhoover@anthonyha@ashleylaurel What does driving mean? Are they actually directing that much traffic or does that count the views already from FB? Apparently people like to super estimate the number of views...
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@giacaglia@rrhoover@anthonyha@ashleylaurel is all their content licensed? or is it just ripped direct video that they post to facebook with their watermark on. Or are people sending in their videos?
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@gbaroth@rrhoover@anthonyha@ashleylaurel It just seems to be a place that gathers the content. There are some videos there that don't have the dodo watermark on.
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@giacaglia@rrhoover@anthonyha@ashleylaurel Like I get that cute animal videos do very well on facebook and get shared in tremendous numbers, but as someone that makes a living helping to CREATE original content, I hate the current media model of the sites taking videos, uploading them direct on fb, growing massive pages, and then only sometimes crediting the content creator AFTER with a first comment post.
They are also fighting for animal rights with these page https://www.facebook.com/DodoImp... - I hope and believe that they can make a difference, this is exactly how we can make more people aware : spread great messages on the right channels ... 🦁✌️
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I was looking into the background of the company, and wow, they're a powerhouse.
From an Oct 2016 news release:
"Discovery Communications announced today that it has agreed to make a minority investment of $100 million and enter into a strategic partnership with Group Nine Media – a new media holding company consisting of Thrillist Media Group, NowThis Media, The Dodo and Discovery’s digital network Seeker"
https://corporate.discovery.com/...
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This is so not fair. There will certainly be a forthcoming Malcolm Gladwell book that will sell in the 100s of millions explaining the bizarre and unstoppable fascination we have with cute pet videos. I've spent way too many minutes of my life on that cat clip. Aww.
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HUGE TIME WASTER and this is why it is wonderful! A great balance of cuteness and animal rights awareness. Always leaving me on the verge of laughing or crying or both. :)
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