The Cold Start Problem

A book about how to start and scale network effects

26 followers

A book about how to start and scale network effects

26 followers

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Based on 100s of interviews with founding teams at Twitch, Tinder, Uber, Airbnb, Pinterest, and many more, Andrew Chen explores how tech’s most successful companies solved the dreaded "cold start problem” using network effects to launch and scale.

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Preordered this and it was delayed with the us-east-1 outage yesterday. Super excited to read it! Congrats @andrewchen 🎉

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5yr ago

Ever since I first discovered @andrewchen's blog - I've been a devout follower. Andrew's pieces such as the Law of Shitty Clickthrough's can easily be considered seminal works. Ordered the book :)

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5yr ago

Versus

Probably no one knows more about network effects than Andrew Chen! He's been the top blogger on the topic for over a decade. I've always enjoyed his writing—no BS or fluff, just intelligent insights. Congrats on the book launch Andrew!

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5yr ago

vidThat : vid creating instant messenger

I look forward to getting the book as I am a founder and we recently launched. And we have to solve our own cold start issues. I can hardly wait to see Andrew's framework for uncovering the un-obvious....

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5yr ago

Find your escape

Received my copy today! I'm in the early stages of building a marketplace, so looking forward to the insights and stories.

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5yr ago

Vantage

I am pretty excited to be launching on the same day as The Cold Start. Been looking forward to reading it. Hopefully a good sign for @getarctype 😎

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5yr ago

vidThat : vid creating instant messenger

Highly recommend this book: Having just read this book, “I am left with the thought of just how important it is to unlearn previous beliefs around products and how they go to market. This book is full of nuggets and the nitty gritty needed to get products off the ground especially in the highly commoditized world of mobile apps and lessening attention spans in marketing channels. For this and at the heart of the book is the call to action for any product or brand starting out (or in later stages) to, without haste, create/strengthen a small first atomic network which is as important as creating a stellar product. Importantly the author shares so many examples, so regardless of your product category or product stage there is something important to glean for anyone in business”

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5yr ago

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